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While free dating sites offer you a database of ‘single and looking’, premium platforms invest in providing professional matchmaking services (e Harmony and Match are famous for their sophisticated algorithms) and other useful features (we love Zoosk’s Behavioural Matchmaking feature).
The best way to go about things is to take advantage of the free registration and trial period most premium dating sites offer to check the site out and see if free online dating is something worth pursuing altogether.
“Every car insurance company is negotiating a different deal with each of the comparison sites, which is annoying for us consumers because we need to end up going to all the comparison sites to work out whether or not we’ve got the best deal.” Out of the nearly 50 comparison sites to choose from, Mr Daley recommends looking at the top four at the very least.
Using one of the production team’s details to see just how different car insurance quotes might be, the programme found that after an hour of searching the site, the cheapest policy was Compare the Market with an Admiral policy at £353 per year.
This inevitably leads to a much lower quality of matches than a highly focused premium dating site like Elite Singles.
Moreover, their only source of revenue being advertising, these sites don’t have the capacity for periodic clean-up.